For
an efficient web designer, it's crucial to know that an impeccable
web design is a key that draws visitors in and give them reasons to
stick around. In today's cut-throat competition, one of the biggest
challenges that online players face is to convince their prospects to
get involved or at least give them a single reason to contact them.
To create a well-crafted website, you need to know the importance and
ways to combine raw materials, skills, and vision focus that make an
impact on visitors.
It
is important to find a perfect balance between a beautiful design and
usability to make your new creation a success. There are some methods
that website designers can implement to give their website an
influential look and feel. These tried and tested methods make sure
that visitors won't take exit from your website and give them exactly
what they are looking for.
1.
Focus on the Objective of the Website
Whenever
you design a website try not to put anything roughly from older
designs. Each and every website should be treated individually
with a distinct objective. You need to ensure what kind of a website
you're going to design? What is the purpose of the website
(e-commerce, blog, etc.)? And then work to fulfill its objective.
Best of the websites come
from the object focused approach. Creating
a design from the very beginning instills clarity and commitment
to the design.
Everything
from layouts to graphics must
have a specific purpose; you
should be in a position to explain the working behind different
elements of your web page.
If there is anything you think has no purpose, eliminate it
immediately because it could complicate the experience of your
visitors.
2.
Have a Professional, Well-designed Logo
Your
logo is a critical aspect of your business as it's the single most
visible menifestation of your company and speaks a lot about it, so
should be chosen and designed wisely. It should be located
conspicuously
on your website. You can use high resolution image and feature it on
the uper left side of a web page. Also, it's crucial to link your
logo to your home page, so that visitors can navigate with ease.
3.
Give Space to Custom Illustrations and Graphics
Building
trust is a crucial aspect of a design as it is closely related to the
user experience on your website. Custom designs and illustrations are
successful
in giving an authentic look to your website, while stock
photographies and vectors give an impression
of as
if they have been seen on other websites as well. So, it's good to
put some time and effort in creating custom icons and graphics in
order to preserve the originality of your website as well as clarity
of its message.
4.
Intuitive Navigation
Apart
from the visual appeal, you need to create navigation that's
intuitive enough for your visitors. Confusing
or complicated navigations will
result in users quiting your website rather than exploring it
further. It's
good display 4-6
categories on the top of your page with short but clear names. This
will give your audience an idea about what they can find on a website
and where they need to head for the same.
5.
Get Rid of Clutter
Boiling
a website with too many images is easy these days, but they are good
only at an extent where our mind is in a position to process the
displayed information. To keep visitors on your website, make sure
there is no unnecessary images or competing calls to action that
would distract their
attention.
To keep the clutter away, it's advisable
to limit the links and options that will do the job of
reaching their purpose effectively.
6.
Make Logical Use of Spaces
Providing
clear points and space between the elements of a web page create a
lot of difference between a satisfied and unsatisfied customer.
Designers
should provide enough space between images, content, and links, so
that viewers have some space to breath and they will peceive
your website as well-defined and of high-quality. Consistent
spacing and alignment keep your visitors focused, improve their
experience, and increase returns to your website.
7.
Pay Adequate attention to Details
Irrespective
of your design approach whether it is minimalism or complex, your aim
for a logically detailed website should not be wavered. Remember,
even the slightest of inconsistencies can spoil the prospect of your
website, resulting in a confusing experience of your users. Make sure
you use attractive typographies, buttons, gradients, and spaces with
the right amount of details to compliment the overall architecture of
your website. Define the purpose of every element and make users
realise their necessity on a web page.
To
Sum Up
There
you have it, these seven solid techniques will surely help you in
creating a website that's visually appealing and functional. All you
need is to invest your time and efforts along with focusing on some
key areas that will ensure high user engagement and satisfaction
Content shared by Mike Swan on behalf of Markupcloud Ltd - a PSD to Magento theme conversion Company. In free time he used to share tips and tricks on Magento theme conversion services and custom magento development.
